New York has, is, and will always be the center of everything. Artists and banking titans cuff their soles on the same sidewalks, while climate policymakers, scientists, and entrepreneurs rub elbows to solve the most pressing conundrums of our time.
Accenture brings them all together. With their technology prowess, subject matter expertise, and expansive global reach. So, when the consulting giant moved into One Manhattan West, a hive mind of Accenture Song creatives and consultants teamed up with Future Colossal to build a vision of how these worlds are coming together and changing over time.
From 5G and cloud technology to evolving consumer habits to sustainability and urban mobility, we blended art, copy, experiential technology, user experience, and app demos into an immersive "corporate museum" that captivates new clients and engages in-office employees.
Hive, My Name Is. What? My Name Is...
All Nine (Bey) Hives
Rendering The Possibilities
5G: Powering the New Look of New York's Future
We placed an augmented reality (AR) transparent screen against a floor-to-ceiling window that overlooks the upper half of Manhattan. With animated overlays and descriptive copy on screen, we gave people a view into a 5G-powered future of New York City.
New Consumer: A Museum for Brand-Consumer Relationships
Inspired by Mmuseumm, we created a mini museum of "smart objects" linked to evolving consumer behaviors and relationships with brands described in Accenture's annual Life Trends report. When a sculpture is picked up, content is "triggered" on a screen that gives a visitor more insight into a trend, like brand fandom or e-commerce habits.
Finance Forward: Taking Stock of a Changing Order
Emerging technology and changing consumer behaviors are threatening the future of Capital Markets, Insurance, and Investment Banking. We invested in a stock ticket-inspired wall that explains how and why.
Smart Sustainability: Global Crisis, Global Collaboration
To spotlight what cities and countries around the world are doing to fend off climate change, we surrounded an touch-screen globe packed with stories on sustainable initiatives around the world with a metal grid of Manhattan and TV screens with deeper insights.
Life Sciences: R&D for R&D Departments
In between testing apps that amp up the pharmaceutical R&D or smooth out regulatory approvals, visitors can vibe out with a DNA-inspired light art installation.
Human Potential: Piecing Together Remote Collaboration
Human Potential leaned into a "honeycomb" display of visuals and insights on professional growth as a showcase for cultivating smarter collaboration and career planning in a remote work environment.
Digital Health: Get Moving On More Accessible Healthcare
With telehealth changing patients and doctors' experiences with healthcare, we installed a monolithic, motion-activated LED screen that features stats, facts, and quotes to visualize the holistic story about this paradigm-shifting technology.
My role (Senior Copywriter):
I wrote copy across all nine "hives" and collaborated in conceptualizing each experience, internally and with Future Colossal. I also pulled research from Accenture's thought leadership content, industry sources, and interviews with SMEs.
