What kind of kid wants to be an archaeologist when they grow up?
A weirdo, no doubt. My last name is German for "left" after all, so a Jersey kid from Bon Jovi's hometown becoming struck by the awe and wonder of dinosaurs checks out. I abandoned the Indiana Jones dreams, but that obsessive curiosity is still there. I go deep. On music, movies, art, cultural machinations, hard-wired systems, brand evolution, a good underdog tale, etc. I come up for air, pull ideas from the depths of quirky humanity, and write stories with a guttural, poetic flare. I'm a cultural archaeologist digging for the right connective tissue for the right story. And I do it with that Springsteen-esque brand of Jersey edge-meets-awareness-of-universal-human-emotions.
In short, I'm a creative with a penchant for strategy.
Let's link up, go deep, and slide a little to the left.
What I Do
Copywriting. Conceptual Thinking/Campaigns. Experiential Activations. Verbal Identity. Tone of Voice. Messaging Strategy. UX/Content Design. Social and Long-form Content. Live Events. Speechwriting.
How I Work
With: Curiosity. Empathy. Openness. Proactive communication. Accountability. Collaboration. Humor. An 'idea can come from anywhere' mindset. Kindness with a Jersey edge. And endless music and movie recommendations.
Interests
Solo Travel. Playing Guitar. Going to a ton of concerts and events. Capturing the world from my camera's perspective. Writing essays and stories. Handwriting pen pal letters. Ceramics (and other arts and crafts). Being an armchair movie critic (with the help of AMC A-List). Being an armchair restaurant critic. Being an armchair art critic. Volunteering for CreativeMornings events. Going on long, meandering walks with no destination in mind, a coffee in hand, and music in my ears. Hiking. Biking. Yoga. Learning. Etc, etc, etc.
Experience
Freelance ACD, Copywriting at Deloitte, March 2024 - June 2025
Freelance Senior Verbal Designer/Brand Writer at Prophet, March 2024 - July 2025
CreativeMornings Volunteer, July 2024 - Present
Sales Content Strategist at JPMorgan Chase, Dec 2023 - March 2024
Senior Copywriter at Accenture Song, Mar 2021 - Apr 2023
Freelance Senior Copywriter at MALKA Media, Oct 2020 - Mar 2021
Copywriter/Creative Associate at INVNT, Jan 2018 - Mar 2020
Account Coordinator ("Daily Dose" newsletter writer - led to transition to creative) at INVNT, Dec 2016 - Jan 2018
Testimonials
"Brian, it was such a joy working with you on this. You brought a fresh POV to the table, and you were always down to just riff with me. It was amazing to know and trust that you'd deliver quality words with very little oversight from me. (Not to mention having to do most of your writing directly into Excel—a copywriter's nightmare!)" - ACD
"His innovative thinking helped push ideas beyond the brief. He gets it when we say, we need to be disruptive with our creative ideas." - CD (Life Sciences)
"He's proactive and thoughtful " - ACD
"...took the initiative... enthusiastic and responsive. A joy to work with." - ECD
"He's proactive and thoughtful " - ACD
"...took the initiative... enthusiastic and responsive. A joy to work with." - ECD
"This gave me chills." - My corporate lawyer friend. That counts for something, right?
