How do you educate people about what hemp-infused seltzer...when they barely know what that is?
We helped Kalo flesh out a witty, culture-referencing, and educational voice on social, while helping them simply break down the complex science of hemp's effects on the body. Then, we teamed up with UFC legend, Frankie Edgar, to tell his story as an athlete-father-husband-podcaster-entrepreneur who's constantly training–for work and life–how Kalo sticks with him every step of the way.
Soul
It's the time Frankie Edgar spends with his family that he relishes more than anything else.
Body
With Frankie's crazy schedule, rest is the foundation to giving everything he's got to everything else in life. Kalo helps him recover smarter so he can train harder and be more present.
Mind
Frankie has to keep his mental game in check to stay locked in, no matter what's tugging on his mind.
Learning doesn't have to be boring. That's why we broke down everyone's questions around hemp with fun and wit.
Ghostwriting, not ghosting. Powering the champ with brand storytelling.
My role (Senior Copywriter):
I wrote social copy, as well as directed and scripted the Frankie video series.
