Shoot for the Starz. And Emmy nominations.
How do you re-engineer the annual For Your Consideration campaign as a first-time consumer-facing activation that intrigues both mall-goers and Emmy voters?
By creating unique brand experiences for seven shows centered around each one's targeted awards category and place it in the Westfield Century City Mall. Like a set recreation of the colonial-era cabin seen in Outlanders, complete with blueprints and the actual costumes, or the bar interior at the heart of Vida. Or a VR activation that drops you into an effects-heavy scene of American Gods.
I led creative strategy, concepted individual builds, and provided direction to our fabrication partners and virtual reality developer.
Take the throne in front of the castle in The Spanish Princess (production & costume design).
Throw one back at the eponymous bar from Vida (production design).
Never walked out of a penthouse's elevator? Now, you can be like Ghost from Power (outstanding drama series) and power pose to the top.
Travel back in time to colonial-era Tobacco Road and get cabin fever with Outlander (production and costume design)
Or come hang out before you go back to shopping.
