Shoot for the Starz. And Emmy nominations.
How do you re-engineer the annual For Your Consideration campaign as a consumer-facing activation that intrigues Emmy voters?
By creating unique brand experiences for each show centered around each show's targeted awards category and place it in the Westfield Century City Mall. Like a set recreation of the colonial-era cabin seen in Outlanders, complete with blueprints and the actual costumes. Or a VR activation that drops you into American Gods.
Take the throne in front of the castle in The Spanish Princess (production & costume design).
Throw one back at the eponymous bar from Vida (production design).
Never walked out of a penthouse's elevator? Now, you can be like Ghost from Power (outstanding drama series) and power pose to the top.
Travel back in time to colonial-era Tobacco Road and get cabin fever with Outlander (production and costume design)
Or come hang out before you go back to shopping.
